THE BASICS
Today’s guest is Pat Flynn, who is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 55 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.
To have recorded this interview and now having the chance to release it to my own audience blows me away. Pat was the guy who got me first interested in podcasting, to release that it was possible to build something from scratch and make money, and a job from the internet. I am on my way, trying to get to Pat’s level but it is amazing to have a chance to speak to Pat. He is so warm, friendly and generous, his podcast is littered with gems and tips on how to build smart and passive income and he truly loves his audience and helping you. He got me into podcasting, I owe my show to listening to his show and it is one of my bucket list guests achieved by having Pat on the show. I really hope you help me pay him back by listening to the show, building your own super fans … and hopefully buying a copy of his book to help me say a massive thank you to him! His book will help you take your business and brand to the next level by building fans who truly love and support what you do. Get a copy today!
Buy a copy of the book right now by clicking the link below
LISTEN HERE
WHAT WE COVER
- Who he is
- What his amazing new book ‘Superfans’ is about
- Why do some brands not focus on creating their super fans and instead of just focusing on their sales, stats, data and analytics
- The importance of the 1,000 true fans
- Who are great examples of brands who build their own super fans
- How can people listening start building their own super fans
- How you can use your social media to reach out and connect with your brand, regardless of the size or industry
- How should you schedule your building of super fans into your daily actions do you get your work duties completed AND build your super fan connections
- The one action you need to take right now
- The mindset you need to adopt to take your business, products and brand to the next level
- How building a brand can be the start o something even bigger rather than the end goal
- Why you need to get a copy of ‘Superfans’ right now
SOME THINGS TO REFLECT ON
- The problem on focusing on just stats and metrics is that they can turn as general interests change. By building super fans, you will safe-proof your business, have fans who will help you build your business and will be interested in everything you are doing, be repeat customers, visit your company, see your work, share your work, buy your products and be your best business marketers for free.
- Pat focused on creating a site to help people pass a unique, less known exam but was something that most people struggled with. You don’t need to be in everyone’s inbox, but by putting in work to build passion, feelings, and help your customers, you can help serve people so they love your brand and share your message and always be there for you.
- “A fan is not created overnight, they are created by the moments you create for them over time“
- You need to speak in the same language as your audience, you need to learn the language that they speak and the chords that will connect with them … and use this throughout your blog, sales pitches, website, etc
- Pat highlights the importance of a small win for your customers and followers – what is a small win that you can give to your audience right now?
- Everything in your time and business has a time and place but what is an excuse to hide away from the chance to connect to your community? It may be scary but it can take you some amazing places as Pat outlines
- Is the avatar of your typical customer, listener, product user even remotely close to the truth? By creating super fans you get to speak to the real people, learn from them, listen to their input,help each other and make better products and typically more sales too as you are supplying what they need and want to buy. and will rave about them to others too! A win-win situation!
- You need to focus on building your brand from the inside as much as or more than the outside by building your superfans
LINKS YOU WILL NEED TO CONNECT WITH THE GUEST
- Pat’s website is available here
- You can follow Pat on Twitter here
- You can like Pat on Facebook here
- You can follow Pat on Instagram here
- You can subscribe to Pat’s Youtube channel here – link to his speaker reel video
- Pre-order the book before August 14th and you will get some extra goodies as a thank you – click this link and enjoy!
SUBSCRIBE TO THE PODCAST
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